'Rose Gold' is this winter's hottest hair trend

Winter is coming, but when it comes to the hair color of the moment, things are warming up.

'Rose Gold' hair, a shade somewhere between blonde and pink, has become the season's most on-trend look.

Model Hailey Baldwin was the latest star to champion the trend earlier this week, when she posted a photo of herself to Instagram that showed her rocking a color that was almost candy pink at the roots, and strawberry blonde at the ends.

The fashionista isn't the only star to have embraced the hue this year -- in fact, she is following in the footsteps of her good friend Kylie Jenner, who also had a brief dalliance with blush-colored tresses back in October, following her surprise transformation into a blonde.

Hilary Duff jumped on the bandwagon earlier in the year with a choppy rose gold bob that had bluish undertones.

Women everywhere have picked up on the trend, and there are currently over 55,000 images on Instagram sporting the hashtag #rosegoldhair.