A.P.C.: New openings in Paris (Les Batignolles), London and Melbourne

By

Anaïs Lerévérend

Published
Apr 10, 2014

2014 appears synonymous with openings for A.P.C. Following last year, in which its worldwide fleet of monobrand stores reached into the sixties, three more are being added this spring in Australia and Europe.

The first of the three, already launched in Melbourne in late March, is A.P.C. Australia’s first monobrand shop, the continent until now only explored by the label through a multibrand network. Located in the QV (Queen Victoria) shopping mall, the store was opened with the help of Incu, a local agency specializing in retail.

A.P.C. is now preparing for the next two openings in Paris and London. In the French capital, the label will add to its ten current branches an address in a newly fashionable neighborhood: les Batignolles. Work has already begun, suggesting an opening by summer.

The timing is the same in London, where work is also underway. The second British boutique for the label founded by Jean Touitou will this time open in the shopping neighborhood of Soho, following the first location, which was introduced in trendy Shoreditch. A shop on Lexington Street is also planned for summer. Today, the men's and womenswear brand boasts more than sixty shops worldwide.