52
Fashion Jobs
ZALANDO
Head of Engineering - Emerging Propositions
Permanent · HELSINKI
ESTÉE LAUDER COMPANIES
Beauty Advisor - Sokos Helsinki (Fulltime Temporary)
Fixed-term · HELSINKI
ESTÉE LAUDER COMPANIES
Full Time Beauty Advisor - Vantaa Airport, Helsinki
Permanent · HELSINKI
ESTÉE LAUDER COMPANIES
Estee Lauder Companies - Multi Counter Manager - Stockmann, Turku
Permanent · TURKU
MUJI
Avoin Hakemus - Myymälä
Permanent · HELSINKI
MUJI
Avoin Hakemus - Ravintola
Permanent · HELSINKI
JACK & JONES
Myyjä Jack & Jones Helsinki Outlet
Permanent · HELSINKI
MANGO
Sales Assistant
Fixed-term · VANTAA
RITUALS
Sales Advisor (Summerextra) - Tampere - Ratina Shopping Center
Permanent · TAMPERE
RITUALS
Sales Advisor (Summerextra) - Vantaa - Jumbo
Permanent · VANTAA
JACK & JONES
Kesätöihin Myyjäksi Vero Moda / Jack & Jones Porvoo
Permanent · PORVOO
NEW YORKER
Haemme Extra- Myyjiä New Yorkerin Myymälään Mikkeliin
Permanent · MIKKELI
NEW YORKER
Haemme Extra- Myyjiä New Yorkerin Myymälään Ouluun
Permanent · OULU
NEW YORKER
Haemme Extra- Myyjiä New Yorkerin Myymälään Vaasaan
Permanent · VAASA
MONKI
Sales Advisor, 10h (Summer Help Temporary)
Fixed-term · VANTAA
VERO MODA
Myyjä Vero Moda Seinäjoki Idepark
Permanent · SEINÄJOKI
ESTÉE LAUDER COMPANIES
MAC Make-up Artist (20h/Week) - Sokos Tampere
Permanent · TAMPERE
ESTÉE LAUDER COMPANIES
Beauty Advisor (30h/Week) - Stockmann Helsinki
Permanent · HELSINKI
MASSIMO DUTTI
Sales Assistant Massimo Dutti, Helsinki
Permanent · HELSINKI
H&M
Sales Advisor, 15h - Kesätyö
Permanent · SEINÄJOKI
H&M
Sales Advisor, 10h - Kesätyö
Permanent · KOTKA
H&M
Sales Advisor, 10-20h - Kesätyö
Permanent · PORVOO
Published
Nov 30, 2017
Reading time
2 minutes
Download
Download the article
Print
Text size

ABN Amro report: 'Retailers can make a difference with shop-in-shops'

Published
Nov 30, 2017

According to Dutch bank ABN Amro, retailers can make a difference with shop-in-shops. In a report published by the bank today, ABN Amro states that shop-in-shops could be the answer to today’s changing consumer behavior, competitive retail landscape and decreasing profits.

Amsterdam shopping street - Photo: Archive


Shop-in-shops offer a combination of products that surprises the consumer, which leads to curiosity. At the same time it offers the possibility to fulfill multiple needs with one store visit, reads the report. ABN Amro therefore expects the number of shop-in-shops to increase in the future.

According to the report, testing at locations can be a good method for retailers to test products in a certain area, as well as gain more brand awareness. In case the shop-in-shop proves successful, the retailer can opt to open a standalone store in the same area. The location also helps bringing a product to the attention of new customers, other than the initial demographic.

Another important factor the report refers to is the match between two retailers:  brands should fit each other in terms of identity and brand values. If brands don’t match, it risks damaging the brand image. ABN Amro also regarded shop-in-shops as a strategy to optimize floor productivity and share accommodation costs.

ABN Amro believes that when retailers take factors such as location, brand matching and the opportunities regarding floor space into consideration, retailers can distinguish themselves in the way they present themselves towards the customer. By collaborating, retailers can respond together to the challenges of today’s changing consumer behavior, growing competition and reducing profit margins, as stated by the report. 

Copyright © 2024 FashionNetwork.com All rights reserved.