AllSaints to launch fragrances with Revlon

By

Barbara Santamaria

Published
Feb 23, 2018

Contemporary fashion brand AllSaints has signed an exclusive global license agreement with Revlon for the development, marketing and distribution of fragrances.

The brand, established in 1994 in the UK and known for its biker jackets, has also recently announced an accessories licensing deal with Hong Kong-based Global Brands Group, which will see it expand its accessories category.

Revlon said it will strive to translate the British brand’s “unique perspective on fashion to the world of scent”. Individuality and freedom are some of the core values of the East London brand.

“We are proud to partner with an industry leader, Revlon, to launch the AllSaints fragrance collection,” said William Kim, CEO of AllSaints.

“Revlon’s strategic approach is perfectly aligned with our brand vision and global growth focus. As a brand, AllSaints is recognised globally for its fashion-forward, contemporary, Ready-to-Wear and bag collections and we look forward to creating a fragrance collection with Revlon which embodies these attributes."

“AllSaints’ impressive footprint and customer-centric mindset is perfectly aligned with Revlon’s strategy and our focus to accelerate our global business,” added Serge Jureidini, President of Revlon, Elizabeth Arden and Fragrances at Revlon.

Revlon has an extensive portfolio of brands including Elizabeth Arden, American Crew, Almay, Cutex, Mitchum, Elizabeth Taylor, Christina Aguilera, Britney Spears, Juicy Couture, Curve, Shawn Mendes and John Varvatos. Its brands are sold in approximately 150 countries around the world.