Asos's Head of France takes charge of Italy and Spain too

By

Anaïs Lerévérend

Translated by
Nicola Mira

Published
Jan 26, 2018

Lisa Marçais, Head of France for British pure-play fashion e-tailer Asos, has added more strings to her bow. She has recently taken on new managerial responsibilities, having been put in charge of the whole Southern Europe region, comprising France, Italy and Spain.

Marçais joined Asos as Country Manager France in 2015, and was then promoted as Head of Trading France at the end of 2016, with the opening of Asos's Parisian office.

A graduate of the Toulouse Business School, Marçais began her business career with another e-tailer, Sarenza, in 2012.

Her mission at Asos is to fine-tune the fashion e-tailer's strategy to fit the markets she supervises, and notably to devise locally appropriate marketing strategies in France, Italy and Spain.

The international deployment of Asos is going ahead at breathtaking speed and with truly impressive results, with a revenue growth in the last four months of 2017 of approximately 30%, and as much as 32% in Europe.