Bluebella launches Cruise collection with Love Island’s Amber Davies

By

Barbara Santamaria

Published
Sep 6, 2018

British brand Bluebella has introduced a new Cruise collection of swimwear created by 2017 Love Island winner Amber Davies and aimed at millennials who go on holiday outside peak periods.

This is the second Bluebella collaboration with the Welsh beauty after their first Bluebella x Amber collection which came out in July.

“We created the Cruise collection in response to consumers who told us they wanted designer swimwear at affordable prices right throughout the year,” says Bluebella founder and CEO Emily Bendell.

“Millennials are increasingly looking to take their holidays outside the most expensive peak months and that means demand remains high outside the traditional holiday periods. We’ve loved working with Amber on the second drop. Love Island has been the biggest show on TV with women under 30 for the last two years - so Amber was a great fit for Bluebella.”

Twenty-one-year-old Davies commented on the collaboration: “I wanted to create something different and Bluebella seemed like the perfect brand to work with because their looks are classy AND sexy. I wanted to create a swimwear collection made up of different styles and colours but it was important that they were good quality and affordable.”

The Cruise collection includes bikinis and one-piece swimsuits in coral, lilac and aqua colours, and is available online with prices starting from £14.