Body Shop finds new senior hires at L'Occitane

By

Sandra Halliday

Published
Jul 17, 2018

The rebirth of The Body Shop under its new owner Natura is continuing with the Brazilian company having made a number of key appointments at the UK-based ethical beauty chain.

It has named a quartet of executives to help drive its future growth plans with Domenico Trizio appointed as its new COO, a key role that puts him in direct contact with the day-to-day operations of the company.

Meanwhile Lionel Thoreau has joined in a brand new position as global brand director. 

It’s interesting that both these key hires have come from L’Occitane Group where they were group managing director and global growth officer respectively. In recent years, L’Occitane has shown just how an established retailer in the beauty sector can reinvent itself using technology, retail experiences, heritage and strong marketing to appeal to Millennial customers who don’t remember the big splash it made when it first started. The Body Shop needs to do just that.

And as well as the ex-L’Occitane execs, the company has named Elen Macaskill, previously chief marketing officer at The Body Shop, to the new role of global customer director.

Meanwhile Amy Liddy has become the chain’s new global finance director, joining from Alvarez and Marsal, where she was an MD of its private equity division. 

All of the new hires/promotions are reporting directly to The Body Shop CEO David Boynton, himself still fairly new in the job having joined only in December after the firm’s sale.