52
Fashion Jobs
ZALANDO
Head of Engineering - Emerging Propositions
Permanent · HELSINKI
ESTÉE LAUDER COMPANIES
Beauty Advisor - Sokos Helsinki (Fulltime Temporary)
Fixed-term · HELSINKI
ESTÉE LAUDER COMPANIES
Full Time Beauty Advisor - Vantaa Airport, Helsinki
Permanent · HELSINKI
ESTÉE LAUDER COMPANIES
Estee Lauder Companies - Multi Counter Manager - Stockmann, Turku
Permanent · TURKU
MUJI
Avoin Hakemus - Myymälä
Permanent · HELSINKI
MUJI
Avoin Hakemus - Ravintola
Permanent · HELSINKI
JACK & JONES
Myyjä Jack & Jones Helsinki Outlet
Permanent · HELSINKI
MANGO
Sales Assistant
Fixed-term · VANTAA
RITUALS
Sales Advisor (Summerextra) - Tampere - Ratina Shopping Center
Permanent · TAMPERE
RITUALS
Sales Advisor (Summerextra) - Vantaa - Jumbo
Permanent · VANTAA
JACK & JONES
Kesätöihin Myyjäksi Vero Moda / Jack & Jones Porvoo
Permanent · PORVOO
NEW YORKER
Haemme Extra- Myyjiä New Yorkerin Myymälään Mikkeliin
Permanent · MIKKELI
NEW YORKER
Haemme Extra- Myyjiä New Yorkerin Myymälään Ouluun
Permanent · OULU
NEW YORKER
Haemme Extra- Myyjiä New Yorkerin Myymälään Vaasaan
Permanent · VAASA
MONKI
Sales Advisor, 10h (Summer Help Temporary)
Fixed-term · VANTAA
VERO MODA
Myyjä Vero Moda Seinäjoki Idepark
Permanent · SEINÄJOKI
ESTÉE LAUDER COMPANIES
MAC Make-up Artist (20h/Week) - Sokos Tampere
Permanent · TAMPERE
ESTÉE LAUDER COMPANIES
Beauty Advisor (30h/Week) - Stockmann Helsinki
Permanent · HELSINKI
MASSIMO DUTTI
Sales Assistant Massimo Dutti, Helsinki
Permanent · HELSINKI
H&M
Sales Advisor, 15h - Kesätyö
Permanent · SEINÄJOKI
H&M
Sales Advisor, 10h - Kesätyö
Permanent · KOTKA
H&M
Sales Advisor, 10-20h - Kesätyö
Permanent · PORVOO
Published
Jan 17, 2017
Reading time
2 minutes
Download
Download the article
Print
Text size

Covet Fashion launches diverse virtual models in new update

Published
Jan 17, 2017

Developer Glu Mobile this week launched an update to mobile styling app Covet Fashion. The new look features virtual models in various sizes, shapes, heights, skin colors and facial features.


The new models introduced on the Covet Fashion app


 
As of this week, 50 new models are featured in the app’s Style Challenges where users can style the models for parties and red carpet events among others. Covet Fashion added the diverse models in response to its users’ that wanted the virtual models to represent real women.
 
"When we launched in 2013, we didn't realize the platform would so strongly impact our users' everyday lives in such a personal way," said Blair Ethington, Senior Vice President and General Manager of Covet Fashion. "Because of the creative and interactive nature of the app, our audience has become emotionally invested - both in each other and in the content they create. When some users told us that they didn't feel represented and when we realized the opportunity we had to impact so many women in a positive way, we knew we had a responsibility to spread a message of empowerment."

The introduction of new models is not a one-time thing for Covet Fashion too. The app plans make more additions and changes to celebrate all women through its platform called “Evolving the Standards of Beauty”.
 
Consumers have felt a need for inclusion in the fashion and beauty industries. In recent years, many women have called for proper representation and diversity from brands and companies, whether it be the inclusion of women of color or women of varying body types.
 
American Eagle has benefitted from making plus-size model Iskra Lawrence the face of Aerie and Christian Siriano has been heavily praised for designing dresses for women of all sizes. Diversity on magazine covers has also increased over the years with 52 covers out of 147 issues in 2016 featuring people of color. In addition, L’Oréal kicked off 2017 with a new diversity campaign to promote its True Match foundation.
 
Covet Fashion is available for download on iOS and Android.

Copyright © 2024 FashionNetwork.com All rights reserved.