DKNY launches first-ever smartwatch 'DKNY Minute'

By

Obi Anyanwu

Published
Nov 8, 2017

DKNY launched on Tuesday DKNY Minute, the brand’s first-ever line of wearables.
 
The American fashion label enters the smartwatch arena, following in the footsteps of brands such as Emporio Armani, Diesel, and Michael Kors, all of which launched Google Android-powered smartwatches with Fossil.

 
The DKNY Minute syncs with smartphones via Bluetooth and a smartwatch app, and tracks exercise activity, sends notifications, controls music on a smartphone, takes photos on a smartphone, and tracks how long a wearer sleeps. The smartwatch is available in silver, gold, and rose gold-tone cases that compliment a dark watch face that features the DKNY logo.

An interchangeable quilted pinstripe silicone strap accompanies each case, or each case can be paired with black or white leather straps, or a red quilted strap.

To support the launch of its first line of wearables, DKNY launched a campaign starring Emily Ratajkowski, the star of the label’s fall 2017 campaign. The model and actress sits in a diner, clad in a white oversized sweater, with her phone, a white coffee mug and the DKNY Minute watch in gold.
 
The DKNY Minute is available now on the DKNY website, and select boutiques and department stores, and prices range from $155 to $175.