53
Fashion Jobs
ZALANDO
Head of Engineering - Emerging Propositions
Permanent · HELSINKI
VERO MODA
Myyjä (Vuorotteluvapaasijaisuus) Vero Moda Seinäjoki
Permanent · SEINÄJOKI
ESTÉE LAUDER COMPANIES
Beauty Advisor - Sokos Helsinki (Fulltime Temporary)
Fixed-term · HELSINKI
ESTÉE LAUDER COMPANIES
Full Time Beauty Advisor - Vantaa Airport, Helsinki
Permanent · HELSINKI
ESTÉE LAUDER COMPANIES
Estee Lauder Companies - Multi Counter Manager - Stockmann, Turku
Permanent · TURKU
MUJI
Avoin Hakemus - Myymälä
Permanent · HELSINKI
MUJI
Avoin Hakemus - Ravintola
Permanent · HELSINKI
JACK & JONES
Myyjä Jack & Jones Helsinki Outlet
Permanent · HELSINKI
MANGO
Sales Assistant
Fixed-term · VANTAA
RITUALS
Sales Advisor (Summerextra) - Tampere - Ratina Shopping Center
Permanent · TAMPERE
RITUALS
Sales Advisor (Summerextra) - Vantaa - Jumbo
Permanent · VANTAA
JACK & JONES
Kesätöihin Myyjäksi Vero Moda / Jack & Jones Porvoo
Permanent · PORVOO
NEW YORKER
Haemme Extra- Myyjiä New Yorkerin Myymälään Mikkeliin
Permanent · MIKKELI
NEW YORKER
Haemme Extra- Myyjiä New Yorkerin Myymälään Ouluun
Permanent · OULU
NEW YORKER
Haemme Extra- Myyjiä New Yorkerin Myymälään Vaasaan
Permanent · VAASA
MONKI
Sales Advisor, 10h (Summer Help Temporary)
Fixed-term · VANTAA
VERO MODA
Myyjä Vero Moda Seinäjoki Idepark
Permanent · SEINÄJOKI
ESTÉE LAUDER COMPANIES
MAC Make-up Artist (20h/Week) - Sokos Tampere
Permanent · TAMPERE
ESTÉE LAUDER COMPANIES
Beauty Advisor (30h/Week) - Stockmann Helsinki
Permanent · HELSINKI
MASSIMO DUTTI
Sales Assistant Massimo Dutti, Helsinki
Permanent · HELSINKI
H&M
Sales Advisor, 15h - Kesätyö
Permanent · SEINÄJOKI
H&M
Sales Advisor, 10h - Kesätyö
Permanent · KOTKA
Translated by
Benjamin Fitzgerald
Published
Dec 7, 2017
Reading time
2 minutes
Download
Download the article
Print
Text size

Decathlon makes its return to the US

Translated by
Benjamin Fitzgerald
Published
Dec 7, 2017

Decathlon has chosen San Francisco to begin again in the American market, in a bid to capitalise on the city's sporty lifestyle (running, cycling, skiing and fitness) being located on the west coast of the US. The French retailer has opened a 800 square-metre-store on one of the city's main commercial strips, at 735 Market Street.

The store sells the retailer's flagship products, such as tents from 2Seconds and diving masks from Easybreath - Decathlon


The store, designed by Decathlon like a 'retail lab', comes supported by an online store, which is currently dedicated to the state of California. 

"The varying climate in California and the diverse sports groups here make it the ideal training ground for our first exploration of the country," said the European retailer, which was founded in 1976.

"Decathlon will be able to see, with this test store, exactly which products will meet the needs of all Americans, before extending on a larger scale in the US."

The store is not the seller of products covering some 65 sports, the building also has a workshop repair corner, and a co-working space. It also houses the head office for the US subsidiary, lead by Michel d’Humières; with the idea of being closer to the local consumer to better conceive and adapt the products offered in the US.  


The store's workshop, dedicated to cycling - Decathlon


Decathlon is essentially redeploying into the American market: it was already present in the US from 1999 to 2006, with a handful of stores all located close to Boston, which at the time saw it purchase several MVP Sports stores.

"Our coming back today has nothing to do with our attempt in 1999. We aren't the same as we used to be, in terms of our level of professionalism and our product offering," explained the chief of Decathlon USA, in a press release.


The San Francisco store sells products covering 65 sports. - Decathlon


Prudently, the firm has not yet unveiled its expansion plans for the country, but intends to plant itself more sustainably this time round. In other news, Decathlon will open its first Canada store in spring 2018, on the perimeters of Montreal.

Boasting 1,220 stores across 32 countries, Decathlon continues to conquer new markets around the world. Outside the US, the retailer entered Australia just several days ago, after it opened in Tunisia in November and Switzerland in August. 

Copyright © 2024 FashionNetwork.com All rights reserved.