FabFitFun releases first collaborative Pinterest Box

By

Robin Driver

Published
Jun 20, 2018

Lifestyle subscription service FabFitFun has teamed up with online platform Pinterest to launch the FabFitFun Pinterest 100 Box, featuring trending fashion, beauty and wellness products, as well as food, travel and home items. 

The products in the box, which was revealed exclusively at the Cannes Lions Festival of Creativity on Tuesday, have been selected to reflect the contents of this year's Pinterest 100, an annual report carried out by the platform to identify upcoming trends across a variety of lifestyle categories. 

The box's beauty selection includes Tarte lifted sweatproof mascara, a Kopari coconut beauty kit, R+Co Acid Wash ACV cleansing hair rinse and a Lorac Pro matte lip color in either rose or nude. 

In terms of fashion, the box's purchasers can choose between a B-low the Belt clutch bag and a Summer & Rose scarf. 

The box also features a sage vase from Pier 1 Imports, a passport case and luggage tag set from The Jetset Diaries, a Talking Tables Dipsticks Charades game and crispy seaweed snacks from K Pop Foods. 

"At FabFitFun, we see our boxes as your favorite Pinterest board come to life and delivered to your door four times a year" said the brand's co-founder and editor-in-chief in a release. "We’re also a data driven company that relies heavily on consumer feedback, so the synergy with Pinterest is a no-brainer partnership for us."

"Pinterest is filled with billions of ideas of what people want to do in their lives and when we look at what's trending we can often see the next big thing," explained Vikram Bhaskaran, head of market development at the platform. "With our partnership with FabFitFun, we can bring these new trends across major lifestyle categories such as food, fashion and beauty to life through the box and we're excited to see people give them all a try."

The FabFitFun Pinterest 100 Box will be available for purchase on FabFitFun's website and is priced at $49.99.