Feelunique launches Strategic Council headed by Sharmadean Reid

By

Sarah Ahssen

Translated by
Jennifer Braun

Published
Nov 27, 2017

The British beauty e-commerce retailer wants to continue to have its voice heard by millennials, who already constitute 65 percent of its clientele. To better address these fateful beauty brand consumers, Feelunique has appointed Sharmadean Reid as Strategic Advisor. The young woman, a British entrepreneur and founder of nail salon WAH Nails, will head the Strategic Council, which is currently being set up, and will include other beauty experts who will be named shortly.

"Sharmadean Reid is an important voice among the British millennials. At the forefront of innovation in the beauty industry, her expertise and entrepreneurial spirit will be invaluable for Feelunique," said Joel Palix, CEO of Feelunique.

In its last financial year ended March 31, 2017, Feelunique reported a turnover of 80 million pounds (87.5 million euros), an increase of 27 percent compared to the same period last year.