Footwear chain Omoda to introduce personalized customer experience online

By

Shomara Roosblad

Published
Feb 26, 2018

As personalization is expected to be one of the hottest retail trends of 2018, Omoda is the next retailer in line to jump on the bandwagon. The footwear chain is set to launch a personal customer experience tool online. The service, which will give every online shopper its own web experience based on personal preferences, will launch in March.

With the service, Omoda aims to offer its customers a more personal service that is often only available at physical stores such as style advice. In order to offer the customer experience, the footwear chain will transition to e-commerce platform, Salesforce Commerce Cloud. With the change, the online shopper should be able to find products more easily as well as filter styles according to style, occasion or collection. In return, Omoda will also have a better understanding of its customers.

Gertie Bin, e-commerce manager, said in a press release: “The transition to Commerce Cloud will offer us a stable and dynamic platform with which we will be ready for the future. It will give the costumer the most optimal shopping experience.”

To realize the transition to Commerce Cloud, Omoda will partner with the Dutch digital agency Clockwork.

Omoda offers footwear for men, women and children. The chain operates 21 physical stores across the Netherlands, of which four are outlets, and a shop in Antwerp, Belgium. In 2007 Omoda launched a web shop for Dutch customers, followed by online stores for the Belgian, German, French and Austrian markets as well as an global website, offering international shipping.

Launching the personal customer experience is another step for Omoda to optimize its customer service. Earlier this year, the retailer launched same-day delivery.