52
Fashion Jobs
ZALANDO
Head of Engineering - Emerging Propositions
Permanent · HELSINKI
ESTÉE LAUDER COMPANIES
Beauty Advisor - Sokos Helsinki (Fulltime Temporary)
Fixed-term · HELSINKI
ESTÉE LAUDER COMPANIES
Full Time Beauty Advisor - Vantaa Airport, Helsinki
Permanent · HELSINKI
ESTÉE LAUDER COMPANIES
Estee Lauder Companies - Multi Counter Manager - Stockmann, Turku
Permanent · TURKU
MUJI
Avoin Hakemus - Myymälä
Permanent · HELSINKI
MUJI
Avoin Hakemus - Ravintola
Permanent · HELSINKI
JACK & JONES
Myyjä Jack & Jones Helsinki Outlet
Permanent · HELSINKI
MANGO
Sales Assistant
Fixed-term · VANTAA
RITUALS
Sales Advisor (Summerextra) - Tampere - Ratina Shopping Center
Permanent · TAMPERE
RITUALS
Sales Advisor (Summerextra) - Vantaa - Jumbo
Permanent · VANTAA
JACK & JONES
Kesätöihin Myyjäksi Vero Moda / Jack & Jones Porvoo
Permanent · PORVOO
NEW YORKER
Haemme Extra- Myyjiä New Yorkerin Myymälään Mikkeliin
Permanent · MIKKELI
NEW YORKER
Haemme Extra- Myyjiä New Yorkerin Myymälään Ouluun
Permanent · OULU
NEW YORKER
Haemme Extra- Myyjiä New Yorkerin Myymälään Vaasaan
Permanent · VAASA
MONKI
Sales Advisor, 10h (Summer Help Temporary)
Fixed-term · VANTAA
VERO MODA
Myyjä Vero Moda Seinäjoki Idepark
Permanent · SEINÄJOKI
ESTÉE LAUDER COMPANIES
MAC Make-up Artist (20h/Week) - Sokos Tampere
Permanent · TAMPERE
ESTÉE LAUDER COMPANIES
Beauty Advisor (30h/Week) - Stockmann Helsinki
Permanent · HELSINKI
MASSIMO DUTTI
Sales Assistant Massimo Dutti, Helsinki
Permanent · HELSINKI
H&M
Sales Advisor, 15h - Kesätyö
Permanent · SEINÄJOKI
H&M
Sales Advisor, 10h - Kesätyö
Permanent · KOTKA
H&M
Sales Advisor, 10-20h - Kesätyö
Permanent · PORVOO
By
AFP
Published
Nov 23, 2009
Reading time
2 minutes
Download
Download the article
Print
Text size

French designer wolfs down US doggy rags

By
AFP
Published
Nov 23, 2009

LYON, France, Nov 21, 2009 (AFP) - France may well be the world's fashion capital, but when it comes to suiting up pooches, America does it best. At least so says young French designer Celine Boulud, who is bringing a canine enterprise from the United States to France.


Photo: AFP/File/Philippe Desmazes

"Canine fashion is all the rage in New York," she said in an interview. "There are boutiques for dogs on every street corner, and almost all the dogs wear outfits."

Boulud, now 24, happened on the trend during a summer internship at fashion house Bill Blass in New York, where she attended the annual "Pet Fashion Week."

"Not just the dogs but even pet rabbits and hampsters have outfits for Halloween," she said.

Back home in this eastern city, the young designer realised that despite the country's reputation as a dog-loving nation -- with eight million dogs for a population of 62 million -- the doggie outfit market remained an unexplored potential goldmine.

High end fashion houses such as Hermes and Louis Vuitton offer the odd accessory for pampered pooches, such as leashes or collars.

And in 2000 another enterprising French firm launched a luxury pooch perfume, spinning a quick profit on sales that largely went to exports.

Now Boulud hopes to join the cream of the crowd that cater to man's four-legged friend.

Early this year, armed with a high dose of inspiration and entrepreneurial spirit, the design graduate opened a boutique in Lyon offering a full range of doggie outfits -- sailor-sweaters, leather jackets, denim and lace dresses.

The move won her a special fashion award, handed her by high-end lingerie queen Chantal Thomass, which will be enough to cover the rent for the boutique for a year.

She had "found a niche in an emerging market that has a future," the jury that gave her the award said.

Boulud's speciality is custom-made clothing for dogs, such as one customer's chihuahua Edgar, typically too small to find anything his size among a ready-to-wear range.

Owner Rachid Merkani, who runs a dog grooming salon, told the designer that he was fussy about the way his own dog looked -- a fur-collared leather jacket seemed just the thing, he said.

Though she doesn't dress her own Jack Russell in bespoke tailoring, Boulud claims on her website www.bonchicbonchien.com to be "the only firm in France to produce everything from the design to the sale."

Costs however can range up to 500 euros (660 dollars) for a special tailored order.by Laure Brumont

Copyright © 2024 AFP. All rights reserved. All information displayed in this section (dispatches, photographs, logos) are protected by intellectual property rights owned by Agence France-Presse. As a consequence you may not copy, reproduce, modify, transmit, publish, display or in any way commercially exploit any of the contents of this section without the prior written consent of Agence France-Presses.