52
Fashion Jobs
ZALANDO
Head of Engineering - Emerging Propositions
Permanent · HELSINKI
ESTÉE LAUDER COMPANIES
Beauty Advisor - Sokos Helsinki (Fulltime Temporary)
Fixed-term · HELSINKI
ESTÉE LAUDER COMPANIES
Full Time Beauty Advisor - Vantaa Airport, Helsinki
Permanent · HELSINKI
ESTÉE LAUDER COMPANIES
Estee Lauder Companies - Multi Counter Manager - Stockmann, Turku
Permanent · TURKU
MUJI
Avoin Hakemus - Myymälä
Permanent · HELSINKI
MUJI
Avoin Hakemus - Ravintola
Permanent · HELSINKI
JACK & JONES
Myyjä Jack & Jones Helsinki Outlet
Permanent · HELSINKI
MANGO
Sales Assistant
Fixed-term · VANTAA
RITUALS
Sales Advisor (Summerextra) - Tampere - Ratina Shopping Center
Permanent · TAMPERE
RITUALS
Sales Advisor (Summerextra) - Vantaa - Jumbo
Permanent · VANTAA
JACK & JONES
Kesätöihin Myyjäksi Vero Moda / Jack & Jones Porvoo
Permanent · PORVOO
NEW YORKER
Haemme Extra- Myyjiä New Yorkerin Myymälään Mikkeliin
Permanent · MIKKELI
NEW YORKER
Haemme Extra- Myyjiä New Yorkerin Myymälään Ouluun
Permanent · OULU
NEW YORKER
Haemme Extra- Myyjiä New Yorkerin Myymälään Vaasaan
Permanent · VAASA
MONKI
Sales Advisor, 10h (Summer Help Temporary)
Fixed-term · VANTAA
VERO MODA
Myyjä Vero Moda Seinäjoki Idepark
Permanent · SEINÄJOKI
ESTÉE LAUDER COMPANIES
MAC Make-up Artist (20h/Week) - Sokos Tampere
Permanent · TAMPERE
ESTÉE LAUDER COMPANIES
Beauty Advisor (30h/Week) - Stockmann Helsinki
Permanent · HELSINKI
MASSIMO DUTTI
Sales Assistant Massimo Dutti, Helsinki
Permanent · HELSINKI
H&M
Sales Advisor, 15h - Kesätyö
Permanent · SEINÄJOKI
H&M
Sales Advisor, 10h - Kesätyö
Permanent · KOTKA
H&M
Sales Advisor, 10-20h - Kesätyö
Permanent · PORVOO
Published
Apr 4, 2018
Download
Download the article
Print
Text size

H&M launches affordable bride and guest collection

Published
Apr 4, 2018

H&M is raising the stakes in the ultra-competitive affordable bridalwear category with the launch of a new collection this week that has a strong focus on low prices.


H&M



The collection features multiple accessory items retailing for below £10, while the cheapest wedding dress on offer is priced at £39.99. It's a knee-length dress and its price reflects the increasing focus high-street retailers have been putting on the bridal sector in the past couple of years.

Shoppers can also buy a girl’s loral headband at less than £3, ballet pumps for around £8 and girls’ bridesmaids dresses starting at around £20. A full-length wedding dress retails at £149.99 and the collection also comes with wedding guest outfits and accessories.

H&M follows a number of big names that moved into the space last year, offering brides and bridesmaids the chance to wear items on the big day from the stores that they shop at regularly, rather than having to pay much higher prices at bridalwear specialists.

The raft of new collections they have launched also feature a strong trend element that appeals to a contemporary customer who is less interested in a grand traditional wedding dress.

Other big retail names that have entered the sector include Asos, Lipsy, Whistles, French Connection and Topshop. But brands have also capitalised on this trend at higher price points with names such as Needle & Thread and Self Portrait proving extremely popular among bridal customers.
 

Copyright © 2024 FashionNetwork.com All rights reserved.