Harvey Nichols names new group marketing and creative director

Deborah Bee has joined Harvey Nichols as its new group marketing and creative director, with responsibility for the communications strategy and the visual identity of the brand.

Deborah Bee is Harvey Nichols' newgroup marketing and creative director

She will also oversee customer acquisition and retention, and all creative propositions, the luxury department store said this week. Bee will report to co-chief operating officer Daniela Rinaldi.

“I am delighted that Deborah will be joining the senior management team. This is an exciting time for Harvey Nichols and her expertise and experience will help strengthen our brand and business,” commented Rinaldi.

Bee has a wealth of experience in luxury retail marketing and media, having previously worked publications including Vogue, The Telegraph, The Guardian and Cosmopolitan. She also spent 12 years at Harrods in various senior roles, including director of creative marketing.

Over the last year, Bee has worked with several brands on their marketing and communications strategy.

She commented: “I have been a big fan of the brand since I worked with them 15 years ago, editing the Harvey Nichols magazine. I love their playful attitude and their clever curation of fashion collections. I am delighted to be joining such a forward-thinking company.”

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