Julianne Moore is the face of Triumph's new premium brand

The Hollywood actress has been signed up by Triumph to front its new premium brand, Florale by Triumph. The first brand campaign showcases the fall/winter collection, which will go on sale online and in stores from September.

With "Florale by Triumph," the underwear and lingerie brand promises creations combining innovative techniques with skills and expertise. Pieces are notably made with signature Peony stretch lace and are embroidered with iris, dahlia and rose florals.

"Florale by Triumph represents everything I hope for in my style -- it is elegant, contemporary, and it makes me feel beautiful. The collection is stunning and it's a pleasure to be a part of the Triumph family," said the new brand ambassador Julianne Moore.

Shot by British photographer Rankin, this first campaign fronted by Julianne Moore celebrates the modern woman.

"After much anticipation, we are proud to introduce Julianne Moore as the face of Florale by Triumph. Julianne is the epitome of a truly sophisticated and stylish modern woman, which makes her the perfect fit for our new collection," added Suzanne McKenna, global head of brand at Triumph.

The news comes just a few days after the fall/winter 2017 campaign for the "Essence by Triumph" range was unveiled, fronted by Jessica Hart.

Internationally renowned actress Julianne Moore won a Golden Globe and an Oscar in 2015 for her performance in "Still Alice." The forty-something is also a L'Oréal Paris brand ambassador.