Kickstarter campaign to raise $177,000 for Denim Project

Denim Project, which produces garments made from 98 per cent denim waste, has launched a Kickstarter campaign to raise $177,000 by September 8. This amount will be utilised to buy machinery, source waste fabric and convert it into fibre to be later converted into garments. The aim of this project is to help save 183,000,000 liters of fresh water.

"The purpose of my engagement in Denim Project has, from the start, been to change our production, to show how 'easy' it is. How easy it is to save water and the environment. My dream is to set a positive footstep within my reach. I think that should be the goal for everyone. Especially the ones fortunate enough to have kids," said Jesper Kejser, the founder-CEO of the brand Denim Project.

In the fashion industry for almost 20 years, Kejser has worked with some of the best retailers and brands in Denmark and around the world. About three years ago, he became aware of the negative impact of the textile industry on  the environment. There's an overwhelming amount of usable/reusable waste being created by the fashion industry as they consume precious resources while generating pollution. Up to 15 per cent of fabric intended for clothing are wasted during the cutting process. The estimated waste can provide every person on the planet three new T-shirts per year. This waste also contains enough water that could have supplied 25 million people annually, which equates to 38.5 billion liters of fresh water.

The Denim Project was founded to make a change by creating garments by cutting waste. It is the most resource neutral denim label in the world. All the fabric that is discarded by expensive brands is sorted out by colour, re-fibre, and spun into yarns. Then Denim Project will add 2 per cent stretch to the 98 percent wasted fabric and design a brand new line. Not only will the company focus on saving the earth's natural resources, but provide stylish denim at a fair price. The goal is to dress the world while doing good.

To learn more about this project, visit the Kickstarter campaign. Backers can choose from a number of attractive rewards. Perks will be delivered by February 2017.