53
Fashion Jobs
ZALANDO
Head of Engineering - Emerging Propositions
Permanent · HELSINKI
VERO MODA
Myyjä (Vuorotteluvapaasijaisuus) Vero Moda Seinäjoki
Permanent · SEINÄJOKI
ESTÉE LAUDER COMPANIES
Beauty Advisor - Sokos Helsinki (Fulltime Temporary)
Fixed-term · HELSINKI
ESTÉE LAUDER COMPANIES
Full Time Beauty Advisor - Vantaa Airport, Helsinki
Permanent · HELSINKI
ESTÉE LAUDER COMPANIES
Estee Lauder Companies - Multi Counter Manager - Stockmann, Turku
Permanent · TURKU
MUJI
Avoin Hakemus - Myymälä
Permanent · HELSINKI
MUJI
Avoin Hakemus - Ravintola
Permanent · HELSINKI
JACK & JONES
Myyjä Jack & Jones Helsinki Outlet
Permanent · HELSINKI
MANGO
Sales Assistant
Fixed-term · VANTAA
RITUALS
Sales Advisor (Summerextra) - Tampere - Ratina Shopping Center
Permanent · TAMPERE
RITUALS
Sales Advisor (Summerextra) - Vantaa - Jumbo
Permanent · VANTAA
JACK & JONES
Kesätöihin Myyjäksi Vero Moda / Jack & Jones Porvoo
Permanent · PORVOO
NEW YORKER
Haemme Extra- Myyjiä New Yorkerin Myymälään Mikkeliin
Permanent · MIKKELI
NEW YORKER
Haemme Extra- Myyjiä New Yorkerin Myymälään Ouluun
Permanent · OULU
NEW YORKER
Haemme Extra- Myyjiä New Yorkerin Myymälään Vaasaan
Permanent · VAASA
MONKI
Sales Advisor, 10h (Summer Help Temporary)
Fixed-term · VANTAA
VERO MODA
Myyjä Vero Moda Seinäjoki Idepark
Permanent · SEINÄJOKI
ESTÉE LAUDER COMPANIES
MAC Make-up Artist (20h/Week) - Sokos Tampere
Permanent · TAMPERE
ESTÉE LAUDER COMPANIES
Beauty Advisor (30h/Week) - Stockmann Helsinki
Permanent · HELSINKI
MASSIMO DUTTI
Sales Assistant Massimo Dutti, Helsinki
Permanent · HELSINKI
H&M
Sales Advisor, 15h - Kesätyö
Permanent · SEINÄJOKI
H&M
Sales Advisor, 10h - Kesätyö
Permanent · KOTKA
Published
May 19, 2014
Download
Download the article
Print
Text size

L'Oréal launches "Makeup Genius”, its new virtual makeup simulation app

Published
May 19, 2014

L'Oréal is launching "Makeup Genius", an augmented reality app designed for L'Oréal Paris that allows users to virtually test out an eyeliner or new eye shadow with a smartphone or tablet*.

L'Oréal has developed a virtual makeup simulator for L'Oréal Paris


"By combining our knowledge of consumers and the science of colors with technologies for monitoring facial expressions, we have been able to calculate the best possible algorithm capable of producing an extremely realistic color-rendering in real time using just an iPhone camera," says Guive Balooch, who directs the web companies Connected Beauty Incubator, L'Oréal Research & Innovation.

"Makeup Genius" works like an interactive mirror, allowing users to test out products virtually using their device’s camera. Products may then be ordered via the brand’s e-shop. While shopping in a L’Oréal Paris store, users can even bring up products to try out by scanning barcodes with their smartphone. Makeup Genius is available in France, the United States and China and will eventually be released in all countries in which L'Oréal Paris is present.

Taking into account that there are 4 billion beauty-related search requests on Google each year, the company wants to establish itself at the forefront of connected beauty.

It should be remembered, that in March, L'Oréal appointed Lubomira Rochet (ex-Microsoft) as chief digital officer, a newly created position.


* Application available on iTunes

Copyright © 2024 FashionNetwork.com All rights reserved.