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Published
May 9, 2018
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London's King's Road sees busy spring pop-up activity

Published
May 9, 2018

Chelsea’s King’s Road is seeing plenty of pop-up activity this month, including first time pop-up Rich Fashion, plus lifestyle brand Ville & Campagne and childrenswear retailer Four Fairies & A Prince. They’re all taking space with landlord Sloane Stanley.


Rich Fashion


 
The area has seen a shopping revival in recent years with both major name chains and independent stores helping to create a lively mix of luxury and premium fashion and homewares. And it’s a particular magnet for upscale kidswear brands, as well as lifestyle names.

After launching a successful online business Rich Fashion has opened its first physical store at 320 King’s Road. Founder Ilona Rich fuses modern art with fashion, using unusual fabrics and colours with hand-drawn illustrations designed into every day, wearable prints.

Rich said that “location and community were key” for her first store “and so the fashionable and iconic King’s Road was an ideal spot.” 

Four Fairies & A Prince are also back for their fourth pop-up. The Scandinavian and Dutch childrenswear brand has done well with seasonal pop-ups on the King’s Road in recent years and has opened at number 328 this time.

Meanwhile, French-inspired home collection, Ville & Campagne, has also opened a pop-up at 340 King’s Road with hand-made embroidery and decorative ceramics painted by hand. This will be the brand’s third London pop-up alongside a successful online business.

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