Mango teams up with Shazam to launch an in store music app

Mango and Shazam have joined forces to launch Shazam In-Store, a mobile marketing solution, in 20 Mango shops in Spain, giving in store consumers the opportunity to access Mango’s music playlist through Shazam’s app and select the music they want the store to play while they shop.

The Spanish clothing brand said in a press release on Tuesday that this is the first time a European fashion brand offers this interactive service in store, a project that has been developed by Mood Media.

The app will also feature exclusive multimedia content from Mango, including campaign, special deals and the latest looks of the season. In addition, customers will have access to the brand’s social networks including its Spotify channel.

This is only the latest innovation Mango introduces in store. In October 2016, the affordable womenswear brand rolled out a new payment system which allows customers to pay for their purchases anywhere in store, without ever having to stand in a checkout line.

The Barcelona-based company is currently present in 109 countries. Mango ended 2015 with sales of 2.32 billion euros, an increase of 15% over the previous year.

(Triana Alonso/ Europa Press)