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Translated by
Susan Spies
Published
Jul 19, 2017
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Marc Cain opens first permanent Paris showroom

Translated by
Susan Spies
Published
Jul 19, 2017

Marc Cain has opened its first permanent showroom in Rue Boissy D'Anglas, a street off of the Faubourg Saint Honoré in central Paris. Alexandra and Yann Le Meilleur will direct the location. Previously, the German label only operated temporary showrooms in the French capital during ordering season.

Alexandra and Yann Le Meilleur manage the new Marc Cain showroom in Paris. - MARC CAIN


Despite the difficult situation for French retailers, the Bodelshausen, Germany-based brand says it has been able to increase its market share in France. At present, Marc Cain has 80 active customers in France, and says that sales growth in France has been constantly on the rise in recent years. For spring/summer 2018, the company recorded a double-digit increase in advance orders.

The new 250-square-meter showroom is close to the Élysée Palace and will present the Marc Cain Sports, Additions and Bags & Shoes collections.

The Marc Cain Paris Showroom. - MARC CAIN


The space for writing orders offers three work stations centrally located in the showroom, surrounded by collections displayed on the perimeter.

“The new showroom is an investment in the future in the French market so that we can attract new department stores and franchise customers," commented Norbert Lock, the brand’s managing director. The new location on the Rue Boissy D'Anglas already began taking orders in June. 

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