53
Fashion Jobs
ZALANDO
Head of Engineering - Emerging Propositions
Permanent · HELSINKI
VERO MODA
Myyjä (Vuorotteluvapaasijaisuus) Vero Moda Seinäjoki
Permanent · SEINÄJOKI
ESTÉE LAUDER COMPANIES
Beauty Advisor - Sokos Helsinki (Fulltime Temporary)
Fixed-term · HELSINKI
ESTÉE LAUDER COMPANIES
Full Time Beauty Advisor - Vantaa Airport, Helsinki
Permanent · HELSINKI
ESTÉE LAUDER COMPANIES
Estee Lauder Companies - Multi Counter Manager - Stockmann, Turku
Permanent · TURKU
MUJI
Avoin Hakemus - Myymälä
Permanent · HELSINKI
MUJI
Avoin Hakemus - Ravintola
Permanent · HELSINKI
JACK & JONES
Myyjä Jack & Jones Helsinki Outlet
Permanent · HELSINKI
MANGO
Sales Assistant
Fixed-term · VANTAA
RITUALS
Sales Advisor (Summerextra) - Tampere - Ratina Shopping Center
Permanent · TAMPERE
RITUALS
Sales Advisor (Summerextra) - Vantaa - Jumbo
Permanent · VANTAA
JACK & JONES
Kesätöihin Myyjäksi Vero Moda / Jack & Jones Porvoo
Permanent · PORVOO
NEW YORKER
Haemme Extra- Myyjiä New Yorkerin Myymälään Mikkeliin
Permanent · MIKKELI
NEW YORKER
Haemme Extra- Myyjiä New Yorkerin Myymälään Ouluun
Permanent · OULU
NEW YORKER
Haemme Extra- Myyjiä New Yorkerin Myymälään Vaasaan
Permanent · VAASA
MONKI
Sales Advisor, 10h (Summer Help Temporary)
Fixed-term · VANTAA
VERO MODA
Myyjä Vero Moda Seinäjoki Idepark
Permanent · SEINÄJOKI
ESTÉE LAUDER COMPANIES
MAC Make-up Artist (20h/Week) - Sokos Tampere
Permanent · TAMPERE
ESTÉE LAUDER COMPANIES
Beauty Advisor (30h/Week) - Stockmann Helsinki
Permanent · HELSINKI
MASSIMO DUTTI
Sales Assistant Massimo Dutti, Helsinki
Permanent · HELSINKI
H&M
Sales Advisor, 15h - Kesätyö
Permanent · SEINÄJOKI
H&M
Sales Advisor, 10h - Kesätyö
Permanent · KOTKA
Published
Jul 28, 2017
Reading time
2 minutes
Download
Download the article
Print
Text size

Millenial pink the top global lip trend, Youcam finds

Published
Jul 28, 2017

In celebration of National Lipstick Day, YouCam Makeup revealed the lipstick preferences of its 280 million AR beauty users and millennial pink has come out as the top lip trend globally.

YouCam Makeup


YouCam Makeup pulled data from 23.5 million virtual lipstick trials through the AR app. Twenty percent of lipstick try ons in the US and the UK were millennial pink. In China and Japan, fifteen percent tried on millennial pink.

Pink hues were overall strongest in the US and the UK. Almost half the shades tried on in these countries were pinks. The preference for pink is significantly higher in the US and the UK with the rest of the world trying on pink only 20%-35% of the time.

More classic reds dominate the East. China revealed preferences for experimenting with orange, sheer nude and purple. Korea followed K-Beauty trends and went for darker pinks, reds and purples.

YouCam shared insight into texture preferences too and showed that matte is a huge trend in the US and UK. Forty percent of try ons are for matte textures in these countries. East Asian users prefer sheer texture instead. Japan led with half of all try ons in sheer and China revealed forty percent of its try ons also to be sheer. China also showed a preference for satin texture. Korea was split evenly across matte and sheer.

The top new trend YouCam revealed is two tone lips where the top lip is a completely different color than the bottom lip. The trend stems back to Jason Wu's NYFW Fall 2017 show. It has gained so much traction that YouCam notes that "beauty brands such as Estée Lauder and Laneige have also released two-toned lipsticks in their collections." YouCam shows a seventy four percent uptick in try ons for this trend.


Jason Wu's two-toned lip - Photo: Jason Wu - Instagram




National Lipstick Day will be celebrated on Saturday, July 29th. YouCam Makeup has released a collection of looks to try on celebrating these trends as well as new looks from the runways including metallic lips.
 

Copyright © 2024 FashionNetwork.com All rights reserved.