MyTheresa targets Latin America with Spanish website launch
Mytheresa is targeting all Spanish-speaking countries, particularly in Latin America, with the launch of a Spanish language website last week.
The luxury shopping platform has been adding more languages, including Arabic, Mandarin and Korean, to its site over the last three years in a bid to cater to all luxury fashion customers globally. Its site is now enabled for eight languages, including Spanish.
Michael Kliger, president, explained: “As a global leader in women’s luxury e-commerce we strive to service our unique customers wherever they live or work. The women in Latin America have always been very fashionable and interested in luxury, but now we also see a growing demand to shop luxury fashion online. Therefore, it is the perfect moment to offer Spanish as a website language.”
The Spanish language site will offer express delivery to Spain, the US and Latin America, with orders delivered within 72 hours. Spanish-speaking customers will also benefit from free exchanges and returns as the brand offers a free pick-up and return service globally.
Mytheresa’s app has also been fully translated into Spanish, providing the full offering of over 200 international brands, style tips and product information.
The online fashion retailer is famous for launching exclusive capsule collections in collaboration with brands such as Prada, Miu Miu, Dolce Gabbana and Gucci on a regular basis. The business was acquired by Neiman Marcus Group in 2014.
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