Playologie: a virtual showroom launched by the organizers of Playtime

By

Sarah Ahssen

Published
Jun 18, 2014

Playologie is the name of a new virtual showroom launched by Sébastien de Hutten and Marie Czapska, the pair behind the international children’s trade show Playtime. The showroom will be launched in six languages (English, French, German, Russian, Japanese, and Spanish) on June 24.

With registration averaging around one thousand euros per season, the Playologie allows brands to showcase their collections, take and monitor orders without commission (payment, however, is not carried out on the site), as well as to boost their international visibility.

To date, thirty brands have registered, including American Outfitters, Je suis en CP! and Pom D'Api. As for buyers, for whom registration is free, Playologie allows them to discover the latest collections and to manage orders all in one place.

"A physical show is essential for meeting brands and for seeing and touching collections. Playologie is a complementary tool to save time when visiting trade shows as well as to reach people who can’t make the trip," says Sébastien de Hutten.

Playologie will set up a stand for the upcoming Playtime Paris, which runs from July 5 to 7 at the Parc Floral de Paris (12th arrondissement).