Playtime Paris to add more fashion, interiors with bigger size

By

Sarah Ahssen

Translated by
Benjamin Fitzgerald

Published
Jun 2, 2017

From July 1 to 3, Playtime Paris will take its summer session to Parc Floral in Paris with an expanded edition, some 500 square metres bigger. Located at the entrance of the North section of the tradeshow -- where childrenswear is showcased -- the extension will allow for more fashion brands to set up stalls, as well as an increase in home and interiors manufacturers. 

Playtime Paris expects 520 brands for its upcoming July edition, and around 100 of these will by new exhibitors such as Bonton. The tradeshow, which covers a total surface area of 12,400 square metres and boasts 5,100 stands, has also enriched its shoe offering and will welcome approximately 50 footwear manufacturers, including newcomers Hippie Ya and Plae.

Come July 5 and 6, Playtime will launch for the first time in Berlin -- the tradeshow's attempt to reach eastern and northern European industry players, after having already invested heavily in New York and Tokyo.