Ralph Lauren creates Chief Digital Officer post

Patrice Louvet has recently taken charge of Ralph Lauren as General Manager, and he seems keen to give a boost to the US fashion brand's digital strategy. He has introduced the post of Chief Digital Officer, entrusting it to Alice Delahunt.

Delahunt was formerly Global Director of Digital Marketing at Burberry, and she will start in her new post at Ralph Lauren in April. "We are working to broaden our global digital presence very quickly, and to attract the best talent to help us in this," wrote Patrice Louvet in a press release. "We must connect with our customers where they are, increasingly now online. Digital expansion is a key resource to stimulate the growth of our company and our iconic brands," he added.

At Burberry, Alice Delahunt has also been in charge of the team working on digital innovation and social media. She will report directly to Patrice Louvet, and will join the group's executive committee.

The Ralph Lauren group has also strengthened its senior management team in charge of e-tail. Valeria Huarez, formerly with Amazon and Diageo, who was the group's Senior Vice President Digital Commerce EMEA since 2016, has taken charge of all of Ralph Lauren's international e-tail markets.

To lead e-commerce in North America, the group has promoted Laura Porco, who was until now in charge of e-commerce and business operations at Club Monaco. The latter post was entrusted to Galen Hardy, formerly Senior Director of Apparel at Zappos, and now Club Monaco's Senior Vice-President for E-commerce and Business Operations.

Last August, Ralph Lauren appointed Janet Sherlock as Chief Information Officer, supervising the group's entire digital infrastructure. She is supported by Cyrus Fenton, Senior Vice-President for Infrastructure and IT Security.

In the last quarter, the Ralph Lauren group reported a 9% revenue shortfall, down to $1.67 billion.

Ralph Lauren creates Chief Digital Officer post

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