Rituals to open at expanding Brent Cross

By

Sandra Halliday

Published
Jul 6, 2017

Luxury skincare brand Rituals will be opening a new, interactive boutique at Brent Cross, inviting customers to immerse themselves in a ‘slow-shopping’ experience.

The 148-square-metre store will offer an extensive collection of luxurious yet affordable products for the home and body, including Rituals’ signature fragrances and gifts. Customers will also have the opportunity to try every product in store in an interactive experience.

Rituals will join other aspirational brands such as Reiss, Anthropologie, Kiehls and Links of London in Mall 5, capitalising on the high levels of footfall and affluent catchment of the centre.

The latest signing comes amid a period of expansion at Brent Cross, with brands Zara, JD Sports, Fraser Hart and Pandora choosing to increase their physical footprint.

Ed Jenkins, Head of UK Retail at Standard Life Investments, commented, “This letting reflects ongoing retailer confidence in Brent Cross, based on its enduring status as one of the UK’s dominant shopping centres with a much-loved past and present, and a compelling story for the future.”

Rituals Managing Director for the UK Penny Grivea added:  “We are delighted to be strengthening our North London partnership with the launch of our latest boutique in Brent Cross, continuing our ongoing expansion plans within London. Brent Cross is an exciting new addition to Rituals boutiques, continuing our drive in the UK to reach new customers and ensure we are one of the leading premium lifestyle and beauty brands.”

Rituals has more than 450 stores worldwide, including a flagship store in London's Covent Garden.