ST.studio opens department store in Amsterdam

By

Shomara Roosblad

Published
May 31, 2016

Dutch fashion house ST.studio has opened its first department store in Amsterdam, located in the popular shopping street, P.C. Hooftstraat 31.

The 150 square meter department store houses the brands ST.studio, high-end label Olcay Gulsen, SuperTrash and newly launched beauty atelier, Kemist. It is the first European point of sale for designer label Olcay Gulsen, which was previously only available in the United States.

Fashion designer Olcay Gulsen launched SuperTrash, a womenswear label aimed at a young audience, in 2004 and it quickly grew into 1,600 points of sale internationally and 30 brand stores in the Netherlands, Belgium, the United Kingdom and Hong Kong.

Earlier this year, SuperTrash announced that it will transform all 30 brand stores into ST.studio, a high-end label targeted towards women aged 30-45, priced between €40 and €350 and focused on exclusive service and customer experience. SuperTrash will remain available via wholesale and at the ST.studio department store.