Supreme's collaboration with Hysteric Glamour to be released this week

By

Emily Jensen

Published
Sep 11, 2017

The New York-based streetwear brand’s latest collaboration comes courtesy of Hysteric Glamour. The Fall 2017 collection will make its debut on September 14.
 

Supreme’s collaboration with Japanese brand Hysteric Glamour includes fall and winter-appropriate parkas, fur coats, sweaters and sweatshirts, as well as graphic t-shirts, hats and pants. As part of Supreme’s ongoing experimentation with lifestyle items, the collection also includes mugs, and duvet and pillow sets.
 
Images of the bold collection, which includes many images of middle fingers and the words “Fuck you,” first appeared in an editorial for Sense magazine. Supreme officially announced the collection on Monday. The line will be available at Supreme’s online shop and New York City, London, Paris and Los Angeles stores on September 14, followed by a release in Japan on September 16.

Japanese brand Hysteric Glamour was founded in 1984 by Nobuhiko Kitamura and is known for its use of bold references ranging from pop culture to pornography. The brand was one of the leaders of the 1990s streetwear movement and frequently applies bold graphics to classic silhouettes.
 
Earlier this year Supreme launched its much-hyped collaboration with Louis Vuitton with a series of international pop-ups, however, partway through its run the collection was postponed. The collection resurfaced in Tokyo at the end of July.