52
Fashion Jobs
ZALANDO
Head of Engineering - Emerging Propositions
Permanent · HELSINKI
ESTÉE LAUDER COMPANIES
Beauty Advisor - Sokos Helsinki (Fulltime Temporary)
Fixed-term · HELSINKI
ESTÉE LAUDER COMPANIES
Full Time Beauty Advisor - Vantaa Airport, Helsinki
Permanent · HELSINKI
ESTÉE LAUDER COMPANIES
Estee Lauder Companies - Multi Counter Manager - Stockmann, Turku
Permanent · TURKU
MUJI
Avoin Hakemus - Myymälä
Permanent · HELSINKI
MUJI
Avoin Hakemus - Ravintola
Permanent · HELSINKI
JACK & JONES
Myyjä Jack & Jones Helsinki Outlet
Permanent · HELSINKI
MANGO
Sales Assistant
Fixed-term · VANTAA
RITUALS
Sales Advisor (Summerextra) - Tampere - Ratina Shopping Center
Permanent · TAMPERE
RITUALS
Sales Advisor (Summerextra) - Vantaa - Jumbo
Permanent · VANTAA
JACK & JONES
Kesätöihin Myyjäksi Vero Moda / Jack & Jones Porvoo
Permanent · PORVOO
NEW YORKER
Haemme Extra- Myyjiä New Yorkerin Myymälään Mikkeliin
Permanent · MIKKELI
NEW YORKER
Haemme Extra- Myyjiä New Yorkerin Myymälään Ouluun
Permanent · OULU
NEW YORKER
Haemme Extra- Myyjiä New Yorkerin Myymälään Vaasaan
Permanent · VAASA
MONKI
Sales Advisor, 10h (Summer Help Temporary)
Fixed-term · VANTAA
VERO MODA
Myyjä Vero Moda Seinäjoki Idepark
Permanent · SEINÄJOKI
ESTÉE LAUDER COMPANIES
MAC Make-up Artist (20h/Week) - Sokos Tampere
Permanent · TAMPERE
ESTÉE LAUDER COMPANIES
Beauty Advisor (30h/Week) - Stockmann Helsinki
Permanent · HELSINKI
MASSIMO DUTTI
Sales Assistant Massimo Dutti, Helsinki
Permanent · HELSINKI
H&M
Sales Advisor, 15h - Kesätyö
Permanent · SEINÄJOKI
H&M
Sales Advisor, 10h - Kesätyö
Permanent · KOTKA
H&M
Sales Advisor, 10-20h - Kesätyö
Permanent · PORVOO
Published
Jan 1, 2018
Download
Download the article
Print
Text size

YSL opens interactive beauty pop-up at Heathrow

Published
Jan 1, 2018

The Yves Saint Laurent beauty brand has taken a deep dive into interactive retail with the opening of a pop-up store at Heathrow’s Terminal 2 last month that aims to maximise the ‘retailtainment’ experience.


YSL's Heathrow Terminal 2 pop-up is fully digital



The 20 sq m location, which is a standalone rather than being positioned inside the terminal’s main duty-free store, is dedicated to the brand’s Black Opium and Y fragrances as well as its Tatouage Couture liquid lipstick line.

It features virtual try-on and sharing of make-up looks using iPads and YouCam augmented reality technology, as well as digital make-up tutorials. There’s also a ‘smart’ digital mirror that can adjust the light levels to replicate daytime or nighttime lighting. 

But as well as digital initiatives, the company has also enhanced the physical experience for visitors. This includes makeovers on-site and on the days when visitor traffic is expected to be highest, tattoo artists at the store drawing temporary tattoos on customers. Temporary tattoo stickers and stencils are also available every day.

Other advanced features include an immersive movie in-store for the still-new Y fragrance as well as a photo booth where the pictures taken can be instantly shared, and a novel way of sampling via an ATM machine that dispenses free Black Opium samples.

Copyright © 2024 FashionNetwork.com All rights reserved.