53
Fashion Jobs
ZALANDO
Head of Engineering - Emerging Propositions
Permanent · HELSINKI
VERO MODA
Myyjä (Vuorotteluvapaasijaisuus) Vero Moda Seinäjoki
Permanent · SEINÄJOKI
ESTÉE LAUDER COMPANIES
Beauty Advisor - Sokos Helsinki (Fulltime Temporary)
Fixed-term · HELSINKI
ESTÉE LAUDER COMPANIES
Full Time Beauty Advisor - Vantaa Airport, Helsinki
Permanent · HELSINKI
ESTÉE LAUDER COMPANIES
Estee Lauder Companies - Multi Counter Manager - Stockmann, Turku
Permanent · TURKU
MUJI
Avoin Hakemus - Myymälä
Permanent · HELSINKI
MUJI
Avoin Hakemus - Ravintola
Permanent · HELSINKI
JACK & JONES
Myyjä Jack & Jones Helsinki Outlet
Permanent · HELSINKI
MANGO
Sales Assistant
Fixed-term · VANTAA
RITUALS
Sales Advisor (Summerextra) - Tampere - Ratina Shopping Center
Permanent · TAMPERE
RITUALS
Sales Advisor (Summerextra) - Vantaa - Jumbo
Permanent · VANTAA
JACK & JONES
Kesätöihin Myyjäksi Vero Moda / Jack & Jones Porvoo
Permanent · PORVOO
NEW YORKER
Haemme Extra- Myyjiä New Yorkerin Myymälään Mikkeliin
Permanent · MIKKELI
NEW YORKER
Haemme Extra- Myyjiä New Yorkerin Myymälään Ouluun
Permanent · OULU
NEW YORKER
Haemme Extra- Myyjiä New Yorkerin Myymälään Vaasaan
Permanent · VAASA
MONKI
Sales Advisor, 10h (Summer Help Temporary)
Fixed-term · VANTAA
VERO MODA
Myyjä Vero Moda Seinäjoki Idepark
Permanent · SEINÄJOKI
ESTÉE LAUDER COMPANIES
MAC Make-up Artist (20h/Week) - Sokos Tampere
Permanent · TAMPERE
ESTÉE LAUDER COMPANIES
Beauty Advisor (30h/Week) - Stockmann Helsinki
Permanent · HELSINKI
MASSIMO DUTTI
Sales Assistant Massimo Dutti, Helsinki
Permanent · HELSINKI
H&M
Sales Advisor, 15h - Kesätyö
Permanent · SEINÄJOKI
H&M
Sales Advisor, 10h - Kesätyö
Permanent · KOTKA
Published
Oct 11, 2018
Reading time
2 minutes
Download
Download the article
Print
Text size

Yoox to launch data-driven private label

Published
Oct 11, 2018

Yoox, the e-commerce platform dedicated to the sale of luxury and high-end fashion, is set to launch a private label in the next few days, according to an announcement made by Yoox Net-A-Porter (YNAP) CEO Federico Marchetti on 9th October during the Wired Smarter conference in London. Expanding its focus from its initial offering of luxury labels, particularly past collections, the Italian site is now making moves to become a brand creator in its own right.  


Federico Marchetti at the Wired Smarter conference in London on October 9th - Wired Smarter


Although the name of the upcoming label was not revealed by the company's founder and CEO, who has been leading the company's transition board since April, following the group's acquisition by Richemont, it was announced that the brand's collections will be partially conceived using data collected by YNAP over the years. According to Marchetti, designs will therefore be based on the tastes and expectations of Yoox customers, but will also receive input from the site's creative team. If the profile of the designers internally recruited for the studio is anything to go by, the imminent launch of the label could include both men's and women's fashion and accessories.

This isn't the first incursion the group has made into private labels, as Mr Porter, the menswear version of Net-A-Porter, which merged with Yoox in 2015, launched its own brand at the end of 2017. 

The focus on big data is also nothing new for the company, which has long used its stats to tempt brands on board. Looking at the group's figures, it's worth pointing out that among the 9.5 million orders made on YNAP's various e-commerce platforms in 2017, the average purchase totalled 328 euros, while the sites collectively recorded 3.1 million active consumers, compared to 2.9 million in the previous year. 

Currently owned by Richemont, Yoox Net-A-Porter saw a record year in 2017, with sales increasing 16.9% to total 2.1 billion euros, leading to Ebitda of 169.2 million euros, compared to 155.7 million in the prior year. The group predicts that it will invest between 170 and 180 million euros over the course of the current fiscal year. 

Copyright © 2024 FashionNetwork.com All rights reserved.