Ambush pops up at Terminal 27

By

Chenu Alexis

Published
May 26, 2023

Japanese brand Ambush, founded by designer Yoon Ahn in 2002 and acquired in 2020 by Italian group New Guards, which also owns Opening Ceremony and Off-White, has opened at Terminal 27 for a month-long pop-up.
 

For her first pop-up in Los Angeles, designer Yoon Ahn chose the Terminal 27 concept store, opened in 2020 by founder and creative director Ericka del Rosario, to present her Spring/Summer 2023 collection. 
 
To celebrate the opening, the central space of Terminal 27 covered its floor and walls in pink, added a huge circular mirror featuring the Ambush brand's letters, and a piece of furniture created in the shape of a giant metallic pill sculpture that holds the collection of jewels, necklaces, heart-shaped earrings and key rings. 

The racks feature a collection inspired by Yoon Ahn's love of Tokyo club culture and the diversity of rave scene fashion.

"Designer Yoon Ahn's collection is an investigation of clubbing's various subcultures and the clothes that made them, resulting in an upbeat, unrestrained feeling," said Terminal 27's team.
 
The pop-up also features an exclusive NFT produced by Gasoline. Availability will be limited to 85 NFT's, and which will allow the owner to claim an exclusive Terminal X Ambush teddy bear. 

In collaboration with Terminal 27, Ambush will be hosting a rave-themed party in Los Angeles this Friday evening, at an undisclosed location.

The Ambush pop-up is located at Terminal 27 at 8271 Beverly boulevard and will close on June 25.