Champion and Beauty Outlet to open at London Designer Outlet

By

Sandra Halliday

Published
Apr 16, 2019

Wembley Park’s London Designer Outlet (LDO) will see two major openings in the next few weeks with on-trend brand Champion set to open its first UK outlet store there while Beauty Outlet will also open a large shop.

The Champion unit will cover 1,800 sq ft while Beauty Oultet, which is expanding fast in Britain, will add to the cosmetics offer with a 2,400 sq ft space.

While it will be Champion’s first outlet in the UK, it will also be only its second standalone store in the country and will join a strong existing sports line-up that also includes Adidas, Converse, The North Face, Asics, Skechers, Nike and New Balance.

The store fit-out will have “a clean and contemporary look and feel, reflecting the aesthetic of its flagship store in London’s Soho.”
 
LDO is managed by Realm and Sue Shepherd, Realm’s Centre Manager for the mall, said: “Sports companies continually perform well here and signing an iconic athleisure brand like Champion is a great testament to our trading track-record. Furthermore, Beauty Outlet is a really positive addition to the roster at the centre, augmenting the choice of retailers available for our guests.”

Beauty Outlet is the fastest growing beauty retailer in the UK and it will add significantly to LDO’s cosmetics offer as it carries brands such as Bobbi Brown, Clarins, Rimmel, Maybelline and L’Oréal. LDO’s existing beauty stores include The Body Shop and The Fragrance Shop.
 
Retail development at Wembley Park, a £3bn, 85-acre mixed-use project being delivered by Quintain, is on-going and the area will eventually see over 500,000 sq ft of retail and leisure with a curated mix of independent operators, destination shopping, and dining. 

LDO itself continues to highlight the strength of the outlet sector, achieving consistently positive trading results since opening in October 2013. A few months ago it launched the deliver-to-door service Dropit and said this week that the average transactional value by customers using Dropit is almost seven times higher than the average spend per head at LDO.