52
Fashion Jobs
ZALANDO
Head of Engineering - Emerging Propositions
Permanent · HELSINKI
ESTÉE LAUDER COMPANIES
Beauty Advisor - Sokos Helsinki (Fulltime Temporary)
Fixed-term · HELSINKI
ESTÉE LAUDER COMPANIES
Full Time Beauty Advisor - Vantaa Airport, Helsinki
Permanent · HELSINKI
ESTÉE LAUDER COMPANIES
Estee Lauder Companies - Multi Counter Manager - Stockmann, Turku
Permanent · TURKU
MUJI
Avoin Hakemus - Myymälä
Permanent · HELSINKI
MUJI
Avoin Hakemus - Ravintola
Permanent · HELSINKI
JACK & JONES
Myyjä Jack & Jones Helsinki Outlet
Permanent · HELSINKI
MANGO
Sales Assistant
Fixed-term · VANTAA
RITUALS
Sales Advisor (Summerextra) - Tampere - Ratina Shopping Center
Permanent · TAMPERE
RITUALS
Sales Advisor (Summerextra) - Vantaa - Jumbo
Permanent · VANTAA
JACK & JONES
Kesätöihin Myyjäksi Vero Moda / Jack & Jones Porvoo
Permanent · PORVOO
NEW YORKER
Haemme Extra- Myyjiä New Yorkerin Myymälään Mikkeliin
Permanent · MIKKELI
NEW YORKER
Haemme Extra- Myyjiä New Yorkerin Myymälään Ouluun
Permanent · OULU
NEW YORKER
Haemme Extra- Myyjiä New Yorkerin Myymälään Vaasaan
Permanent · VAASA
MONKI
Sales Advisor, 10h (Summer Help Temporary)
Fixed-term · VANTAA
VERO MODA
Myyjä Vero Moda Seinäjoki Idepark
Permanent · SEINÄJOKI
ESTÉE LAUDER COMPANIES
MAC Make-up Artist (20h/Week) - Sokos Tampere
Permanent · TAMPERE
ESTÉE LAUDER COMPANIES
Beauty Advisor (30h/Week) - Stockmann Helsinki
Permanent · HELSINKI
MASSIMO DUTTI
Sales Assistant Massimo Dutti, Helsinki
Permanent · HELSINKI
H&M
Sales Advisor, 15h - Kesätyö
Permanent · SEINÄJOKI
H&M
Sales Advisor, 10h - Kesätyö
Permanent · KOTKA
H&M
Sales Advisor, 10-20h - Kesätyö
Permanent · PORVOO
Published
May 25, 2023
Reading time
2 minutes
Download
Download the article
Print
Text size

Clarks is back in the metaverse with Roblox Playprints initiative

Published
May 25, 2023

Clarks is returning to the metaverse as of Thursday, via a new and what it calls “out-of-this-world adventure” with the launch of Playprints World on Roblox. The company debuted on Roblox last year and this new development focuses on a category for which the brand is well-known — kids’ shoes.


Clarks



Based on the footwear brand’s Playprints collection, it sees it coordinating a series of “experiential influencer activities” and introducing a new channel on YouTube Kids, where the Playprints squad’s “entertaining escapades” can be viewed and followed.

It comes as part of a reinvention of the brand under its new owners with what was once one of the most traditional footwear names embracing technology, innovation and newer approaches to marketing. 

Playprints World was created by metaverse development studio Melon (which has just been acquired by Super League Gaming). It offers fans the chance to “unlock magical missions in mystical lands”.

And given that this is ultimately about selling more shoes, those participating are — of course — helped by “super-powered Playprints sneakers”, as well as by the Playprints heroes as they solve puzzles.

There’s also a Clarks accessory-packed Crystal Cave virtual store to help dress the avatars.

To celebrate this launch, the brand has partnered with Bayy – a female-led marketing and production agency – to create a “one-of-a-kind experience for a select group of influencer families based around the UK”. 

A real-life Playprints mascot will arrive in a branded gaming truck, “gifting kids a custom Clarks suitcase filled with goodies, including the latest Playprints shoes”. Inside the themed truck, there’s also the chance to get competitive and test out their skills in Playprints World on Roblox. 

As mentioned, the brand first immersed itself in Roblox last year with its Cicaverse experience and this has seen more than 8.6 million visits to date. It’s now aiming to build on this and increase the size of its Roblox community.

Copyright © 2024 FashionNetwork.com All rights reserved.