David M Robinson opens new concept at Liverpool One

By

Nigel TAYLOR

Published
May 20, 2022

British luxury jewellery retailer David M Robinson (DMR), has significantly upsized and extensively refurbished its Liverpool One flagship store.

“DMR’s commitment to expand and launch its latest concept showroom is a milestone moment for both the Liverpool brand and the destination,” property giant owner/operator Grosvenor said.

DMR, which has been at the mall since its launch in 2008, has extended the South John Street site to 5,478 sq ft, representing a 72% upsize. It also debuts the brand’s latest concept showroom designed in collaboration with interior designers LXA.

The refurbished site presents multiple in-store VIP spaces, including a private dining room for 12 guests,  a champagne bar, as well as a sound-proofed media room equipped with state-of-the-art cameras for virtual appointments and content creation.

The new showroom also has a 1,130 sq ft Rolex escape, IWC escape and offers jewellery and watch workshops in the form of Master Goldsmith and Master Watchmaker.
 
Alison Clegg, Managing Director, Asset Management, Grosvenor, said: “As one of our original tenants, [DMR’s] growth is an excellent endorsement for Liverpool One and signifies the ongoing demand for physical retail, as well as the expansion of our luxury-focused offering. The premium experience is a key aspect of our retail strategy for  Liverpool One.”
 
John Robinson, Managing Director at DMR, added: “This vast new showroom incorporates dedicated space for our luxury fine jewellery brand, along with a large Rolex showroom. Coupled with enhanced workshops for our watchmakers and the expert goldsmiths at the beating heart of our business, the showroom’s private dining room served by an in-house kitchen and its dedicated media room from which our ambassadors and technicians can communicate with their clients, makes it truly one of the UK’s most innovative retail spaces.”