El Ganso to launch own fragrance line with Perfumes y Diseño

By

Triana Alonso

Translated by
Barbara Santamaria

Published
Nov 5, 2018

After parting ways with L Catterton, LVMH’s investment vehicle which owned a 49% stake in the company, last September, El Ganso has announced it is expanding its product offer with the introduction of its own line of fragrances. The Spanish brand has signed a license deal with specialist Perfumes y Diseño, which will be responsible for creating and distributing the collection.

“When entering into the development of a new line of business, we needed the guarantee of a company with proven success in the world of fragrance,” said Alvaro Cebrian, CEO of El Ganso, adding that the companies are a good fit because they share the same emphasis on quality and design. But this is not the first time the clothing brand has tried its hand at fragrance. It already sells a fragrance for men as part of a collaboration with perfume house Alvarez Gomez. However, the partnership with Perfumes y Diseño will enable it to expand the category, and represents an “exciting challenge” for the company led by Pedro Trolez.

Founded in 1998, Perfumes y Diseño is a Spanish company specialised in the creation and distribution of luxury fragrances. Currently, it has offices in 10 countries and operates in 80 international markets, where it distributes fragrances for Versace, Salvatore Ferragamo, Moschino and Missoni, amongst others. It also develops its own perfume lines fror brands such as Desigual, Tous, Starck Paris and Delpozo.

With the aim of expanding and refreshing its offer, El Ganso recently launched a unisex collection in celebration of Mickey Mouse’s 90th anniversary and has collaborated with watch startup Wynot. Additionally, Real Madrid star Alvaro Odriozola has become a brand ambassador for the men’s collection. The initiatives were undertaken by the Cebrian family, which bought the company back from L Catterton three years after partnering up. Last year, the company had revenues of 81 million euros, and hopes to report 89 million in sales by the end of this year.