Glossier opens first NYC flagship

In an Instagram post, beauty and skincare retailer Glossier announced it will open its first flagship store in New York City at 123 Lafayette Street, the same location as its debut beauty showroom.

The two story, 3,000-square-foot store, appropriately named "Glossier Flagship", was designed by Gachot Studios, and incorporates the brand's traditional peachy pink and red colors. Customers will be able to consult Glossier "Offline Editor" sales associates for product recommendations. The new store will also include a bathroom-esque "wet area" for testing the brand's skincare products as well as a Boy Brow room.

Like the original Glossier showroom and its many pop-ups, the flagship's interior is designed to encourage the kind of customer-generated social media content and brand-centric community building that allowed the brand to shoot to success on platforms like Instagram.

The new store will also debut the brand's own proprietary point-of-sale system, which will sync online and offline purchases to allow customers to start orders in-store and finish them on their laptops or mobile devices.

In addition, the new point-of-sale system will also give Glossier Offline Editors access to real-time information about their customers, allowing them to give more tailored product recommendations.

Founded in 2014, Glossier currently operates permanent showrooms in New York City and Los Angeles, and has previously held pop-up shops in Chicago, San Francisco, London and Toronto, among others.

Glossier Flagship will open its doors on November 8.

Glossier opens first NYC flagship

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