Kosas Color Cosmetics receives investment to fuel growth

By

Jennifer Braun

Published
May 17, 2018

Los Angeles-based color cosmetics company Kosas announced that it has secured a Series A round of funding from institutional investment firm CircleUp Growth Partners.

The investment is expected to help the company further grow and expand its footprint both domestically and internationally.

 
“With this first infusion of outside capital, we plan to build on the strong foundation we have created since our inception two years ago, while fueling our growth trajectory with a narrative-driven content strategy, innovative product development, and expanded distribution through key retail partnerships, as well as our own direct-to-consumer channels. We will have the opportunity to fully realize the world of Kosås," said founder Sheena Yaitanes, in a news statement. 
 
Kosas Color Cosmetics was founded in 2015 and has been on a steady growth path, doubling its sales in 2017. Meanwhile, the company expects to triple its sales in 2018, thanks to expanded distribution with retailers such as Violet Grey, Goop, Revolve, Bloomingdale's, Neiman Marcus, Credo and The Detox Market, as well as through an integrated marketing strategy. 

Kosas is also currently expanding its international distribution into the United Kingdom, Singapore, Australia, and the Middle East and is looking to further increase the brand's global footprint into other markets. 
 
"We are looking to reinforce and accelerate all aspects of the business.  How we rally our community around our core messages of empowerment and energy will be key," added Yaitanes.