52
Fashion Jobs
ZALANDO
Head of Engineering - Emerging Propositions
Permanent · HELSINKI
ESTÉE LAUDER COMPANIES
Beauty Advisor - Sokos Helsinki (Fulltime Temporary)
Fixed-term · HELSINKI
ESTÉE LAUDER COMPANIES
Full Time Beauty Advisor - Vantaa Airport, Helsinki
Permanent · HELSINKI
ESTÉE LAUDER COMPANIES
Estee Lauder Companies - Multi Counter Manager - Stockmann, Turku
Permanent · TURKU
MUJI
Avoin Hakemus - Myymälä
Permanent · HELSINKI
MUJI
Avoin Hakemus - Ravintola
Permanent · HELSINKI
JACK & JONES
Myyjä Jack & Jones Helsinki Outlet
Permanent · HELSINKI
MANGO
Sales Assistant
Fixed-term · VANTAA
RITUALS
Sales Advisor (Summerextra) - Tampere - Ratina Shopping Center
Permanent · TAMPERE
RITUALS
Sales Advisor (Summerextra) - Vantaa - Jumbo
Permanent · VANTAA
JACK & JONES
Kesätöihin Myyjäksi Vero Moda / Jack & Jones Porvoo
Permanent · PORVOO
NEW YORKER
Haemme Extra- Myyjiä New Yorkerin Myymälään Mikkeliin
Permanent · MIKKELI
NEW YORKER
Haemme Extra- Myyjiä New Yorkerin Myymälään Ouluun
Permanent · OULU
NEW YORKER
Haemme Extra- Myyjiä New Yorkerin Myymälään Vaasaan
Permanent · VAASA
MONKI
Sales Advisor, 10h (Summer Help Temporary)
Fixed-term · VANTAA
VERO MODA
Myyjä Vero Moda Seinäjoki Idepark
Permanent · SEINÄJOKI
ESTÉE LAUDER COMPANIES
MAC Make-up Artist (20h/Week) - Sokos Tampere
Permanent · TAMPERE
ESTÉE LAUDER COMPANIES
Beauty Advisor (30h/Week) - Stockmann Helsinki
Permanent · HELSINKI
MASSIMO DUTTI
Sales Assistant Massimo Dutti, Helsinki
Permanent · HELSINKI
H&M
Sales Advisor, 15h - Kesätyö
Permanent · SEINÄJOKI
H&M
Sales Advisor, 10h - Kesätyö
Permanent · KOTKA
H&M
Sales Advisor, 10-20h - Kesätyö
Permanent · PORVOO
Translated by
Nicola Mira
Published
Sep 13, 2018
Reading time
2 minutes
Download
Download the article
Print
Text size

L’Oréal to buy personal data of beauty consumers of US department store chain Bon-Ton

Translated by
Nicola Mira
Published
Sep 13, 2018

L’Oréal is keen to get to know its US clientèle better. According to Reuters, the US subsidiary of the world cosmetics giant will acquire the personal data of the beauty customers of US department store chain The Bon-Ton Stores Inc, which went into receivership last February.


Bon-Ton


In July, when the intellectual property assets of Bon-Ton were auctioned, L’Oréal was the highest bidder for the department store's customer data. After the green light by the Bankruptcy Court of the state of Delaware, L’Oréal will pay $313,000 (€270,000) for the list and e-mail addresses of the customers who bought beauty products on Bon-Ton’s e-store or at the chain’s 256 physical stores. L’Oréal said that acquiring the list will enable it to stay in touch with former Bon-Ton customers who no longer have access to its brands, notably Lancôme, and also to tap new customers interested in beauty products.
 
North America is L’Oréal’s second largest market in terms of revenue, behind Western Europe. In the first half of 2018, L’Oréal’s North American sales were worth €3.56 billion, up 3% in like-for-like terms.

In the last few years, L’Oréal has also carried out a spate of acquisitions in the USA, from make-up specialists Urban Decay and NYX, to the recent purchase of IT Cosmetics for $1.2 billion, to haircare brand Pulp Riot. In January 2017, the French group also added Canadian company Valeant to its portfolio, spending $1.3 billion for the company which owns the CeraVe, AcneFree and Ambi skincare brands, all of them well-established in the USA.

Copyright © 2024 FashionNetwork.com All rights reserved.