52
Fashion Jobs
ZALANDO
Head of Engineering - Emerging Propositions
Permanent · HELSINKI
ESTÉE LAUDER COMPANIES
Beauty Advisor - Sokos Helsinki (Fulltime Temporary)
Fixed-term · HELSINKI
ESTÉE LAUDER COMPANIES
Full Time Beauty Advisor - Vantaa Airport, Helsinki
Permanent · HELSINKI
ESTÉE LAUDER COMPANIES
Estee Lauder Companies - Multi Counter Manager - Stockmann, Turku
Permanent · TURKU
MUJI
Avoin Hakemus - Myymälä
Permanent · HELSINKI
MUJI
Avoin Hakemus - Ravintola
Permanent · HELSINKI
JACK & JONES
Myyjä Jack & Jones Helsinki Outlet
Permanent · HELSINKI
MANGO
Sales Assistant
Fixed-term · VANTAA
RITUALS
Sales Advisor (Summerextra) - Tampere - Ratina Shopping Center
Permanent · TAMPERE
RITUALS
Sales Advisor (Summerextra) - Vantaa - Jumbo
Permanent · VANTAA
JACK & JONES
Kesätöihin Myyjäksi Vero Moda / Jack & Jones Porvoo
Permanent · PORVOO
NEW YORKER
Haemme Extra- Myyjiä New Yorkerin Myymälään Mikkeliin
Permanent · MIKKELI
NEW YORKER
Haemme Extra- Myyjiä New Yorkerin Myymälään Ouluun
Permanent · OULU
NEW YORKER
Haemme Extra- Myyjiä New Yorkerin Myymälään Vaasaan
Permanent · VAASA
MONKI
Sales Advisor, 10h (Summer Help Temporary)
Fixed-term · VANTAA
VERO MODA
Myyjä Vero Moda Seinäjoki Idepark
Permanent · SEINÄJOKI
ESTÉE LAUDER COMPANIES
MAC Make-up Artist (20h/Week) - Sokos Tampere
Permanent · TAMPERE
ESTÉE LAUDER COMPANIES
Beauty Advisor (30h/Week) - Stockmann Helsinki
Permanent · HELSINKI
MASSIMO DUTTI
Sales Assistant Massimo Dutti, Helsinki
Permanent · HELSINKI
H&M
Sales Advisor, 15h - Kesätyö
Permanent · SEINÄJOKI
H&M
Sales Advisor, 10h - Kesätyö
Permanent · KOTKA
H&M
Sales Advisor, 10-20h - Kesätyö
Permanent · PORVOO
Published
Feb 7, 2020
Reading time
3 minutes
Download
Download the article
Print
Text size

Mac and Estée Lauder products dominate popularity charts in key beauty categories

Published
Feb 7, 2020

Fashion and beauty search platform Stylight has released a report tracking the most popular cosmetics products over the last six months, revealing strong performances from Mac and Estée Lauder in lipstick, foundation and skincare.


The top 10 most popular lipsticks in Stylight's report - Photo: Stylight

 
The most clicked lipstick on the Stylight platform over the last six months was Mac’s classic Lipstick Mini in Ruby Woo, which retails for $12. The New York-based brand, which is owned by the Estée Lauder Companies, also snatched second place with another of its Lipstick Minis, this time in Velvet Teddy, which also sells for $12, while Charlotte Tilbury’s Hot Lips in Super Cindy took third place, selling for $34.
 
Mac’s Lipstick Matte in All Fired Up, and Bobbi Brown’s Luxe Matte Lip Color in Crown Jewel rounded out the top five.

In the foundation category, it was the Estée Lauder flagship brand’s turn to take first place with its Double Wear Stay-in-Place Makeup, which is priced at $42. Mac wasn’t far behind though, grabbing both first and second place with its Studio Fix Fluid SPF 15 Foundation and its Studio Fix Powder Plus Foundation, both priced at $31.
 
Nars’ All Day Luminous Weightless Foundation was the fourth most popular foundation, followed by Lancôme’s Teint Idole Ultra 24h Liquid Foundation.
 
Estée Lauder also came out on top in skincare, with its Advanced Night Repair Synchronized Recovery Complex II ($103.00) taking first place. Foreo’s Luna Play Plus ($49) and BeautyRx Skincare’s Dermstick for Pores ($29) were the second and third most popular skincare products, respectively, while Mac’s Prep + Prime Fix+ and Kiehl’s Ultra Facial Cream rounded out the top five.
 
Moving onto nail polish it was Morgan Taylor’s Morph with Me, which is from the Platinum Illusions Nail Lacquer Collection and retails for $11.99, that had the honor of being the most clicked product. Opi took both second and third place with Cozu-melted in the Sun ($10.50), from the Nail Lacquer collection, and It Never Ends ($13), from the Infinite Shine Long-Wear collection.
 
Givenchy’s Pink Perfecto 03 took the category’s fourth place, while Smith & Cult’s 1972 came in fifth.
 
Dior and Lancôme dominated the top spots in the perfume category, with Dior’s Miss Dior Cherie, which retails for $100, coming first, followed by Lancôme’s La Vie Est Belle, which sells for $99. Killian’s Gold Knight ($295) slipped into third place, while Dior’s J’Adore Absolu and Lancôme’s Idole took third and fourth place, respectively.


The 10 most popular perfumes in Stylight's report - Photo: Stylight

 
Stylight’s report also highlighted some more general pricing trends, identifying a high-to-low approach in shoppers’ behaviour, leading to a “varied mix of high-end products and drugstore favourites” at the top of the board in most categories.
 
Furthermore, the study provided the average price of the top 150 products in each category. The average price for the most popular lipsticks came to $27.54, while the figure was $37.16 in the foundation category and $68.22 for skincare.

Meanwhile, prices averaged out at $14.22 for nail polish and $102.76 for perfume, which, unsurprisingly, was the most expensive category overall.
 
Founded in 2008, Stylight is based in Munich and also operates an office in Philadelphia, Pennsylvania. The platform currently allows users in 16 countries to compare the prices of more than 27 million products from 1,300 online shops from around the world.

Copyright © 2024 FashionNetwork.com All rights reserved.