New Wales HQ, London showroom prime Acai Outdoorwear for expansion

By

Nigel TAYLOR

Published
Apr 14, 2021

Womenswear brand Acai Outdoorwear said it has ambitious plans for expansion as the business relocates to new headquarters in North Wales and opens a new central London showroom.

The new 7,000 sq ft purpose-built HQ sees operations split over two floors accommodating design, marketing and customer relations teams on the first floor, and a reception area and presentation space on the ground floor.

Meanwhile, the new central London showroom opened at the Rankin Studios on Grafton Road on 14 April, providing an enhanced media service facility including one-to-one brand appointments and a same-day sample facility.

After an “exceptional year” for the business with record sales and customer growth, brand co-founder and managing director Joe Bromley, said: “As we further accelerate our ambitious expansion plans in line with demand, we’re pleased to move into these new modern facilities. They position us well for continued future growth”.  

The moves come as the women’s outdoorwear brand said it has enjoyed continued rapid growth, with sales of the brand’s signature Skinny Outdoor Trousers soaring by over 3,000% in Q4 and contributing to a 154% increase in annual revenue.