Puma enlists Kyle Jenner and other tastemakers for new campaign

By

Barbara Santamaria

Published
Jul 5, 2016

Puma has partnered with a roster of today’s tastemakers to give its classic Suede sneaker a fresh perspective. A lineup including style icon and social phenomenon Kylie Jenner, Snapchat queen YesJulz, hip hop duo Rae Sremmurd and rap artist Young Thug star in the brand’s latest footwear campaign, dedicated to Puma Suede.

This classic silhouette features a plush leather upper and a sole made of rubber. It enjoyed an amazing run during the 60’s, 70’s and 80’s thanks to its popularity among celebrity athletes and hip-hop figures, becoming a benchmark of the New York City street culture.

Today, Puma is bringing back the iconic shape with the young group of creatives, who have been selected for their unique sense of style and influence.

Shot by legendary OG street photographer Jamel Shabazz, the campaign shows them donning Suedes and streetwear garb in Brooklyn.

The images will be showcased in Puma stores globally and featured on social channels.