Quiz links with True Fit for data-driven sizing solution

By

Sandra Halliday

Published
Nov 12, 2019

Fast fashion retailer Quiz Clothing has linked up with fashion personalisation platform True Fit to integrate its True Confidence offer onto its e-tail site as the company works to boost digital sales by enhancing the customer experience.

The aim is to eliminate fit and sizing guesswork and it’s available for customers to use when buying products within any of Quiz’s clothing collections, including the brand’s Curve and Petite ranges. 

The tech uses data collected from Quiz and “millions of anonymous shoppers to provide personalised fit ratings and size recommendations based on each consumer’s unique body shape and preferences,” we’re told. “This helps customers to choose products in the right size for them; reducing the friction and disappointment felt by a customer when a garment doesn’t fit properly; and reducing returns”.

Given that items not fitting as expected is one of the primary reasons cited by consumers for the large number of returns that happen with online orders, it’s clearly an important development for the retailer. 

It e-tail head Haroun Saleemi said of the new tech: “True Fit has helped us bring the confidence our customers feel with the in-store fitting room experience, online. By providing recommendations around size, style and fit for each individual shopper, together we can enhance our customers’ journeys with personally relevant experiences and ensure that they will keep their purchases.”

True Fit’s co-founder and chief customer officer Jessica Murphy added that the mission for retailers such as Quiz is to "instil confidence in their shoppers, regardless of the occasion,” and fit technology is a key way to do this.