52
Fashion Jobs
ZALANDO
Head of Engineering - Emerging Propositions
Permanent · HELSINKI
ESTÉE LAUDER COMPANIES
Beauty Advisor - Sokos Helsinki (Fulltime Temporary)
Fixed-term · HELSINKI
ESTÉE LAUDER COMPANIES
Full Time Beauty Advisor - Vantaa Airport, Helsinki
Permanent · HELSINKI
ESTÉE LAUDER COMPANIES
Estee Lauder Companies - Multi Counter Manager - Stockmann, Turku
Permanent · TURKU
MUJI
Avoin Hakemus - Myymälä
Permanent · HELSINKI
MUJI
Avoin Hakemus - Ravintola
Permanent · HELSINKI
JACK & JONES
Myyjä Jack & Jones Helsinki Outlet
Permanent · HELSINKI
MANGO
Sales Assistant
Fixed-term · VANTAA
RITUALS
Sales Advisor (Summerextra) - Tampere - Ratina Shopping Center
Permanent · TAMPERE
RITUALS
Sales Advisor (Summerextra) - Vantaa - Jumbo
Permanent · VANTAA
JACK & JONES
Kesätöihin Myyjäksi Vero Moda / Jack & Jones Porvoo
Permanent · PORVOO
NEW YORKER
Haemme Extra- Myyjiä New Yorkerin Myymälään Mikkeliin
Permanent · MIKKELI
NEW YORKER
Haemme Extra- Myyjiä New Yorkerin Myymälään Ouluun
Permanent · OULU
NEW YORKER
Haemme Extra- Myyjiä New Yorkerin Myymälään Vaasaan
Permanent · VAASA
MONKI
Sales Advisor, 10h (Summer Help Temporary)
Fixed-term · VANTAA
VERO MODA
Myyjä Vero Moda Seinäjoki Idepark
Permanent · SEINÄJOKI
ESTÉE LAUDER COMPANIES
MAC Make-up Artist (20h/Week) - Sokos Tampere
Permanent · TAMPERE
ESTÉE LAUDER COMPANIES
Beauty Advisor (30h/Week) - Stockmann Helsinki
Permanent · HELSINKI
MASSIMO DUTTI
Sales Assistant Massimo Dutti, Helsinki
Permanent · HELSINKI
H&M
Sales Advisor, 15h - Kesätyö
Permanent · SEINÄJOKI
H&M
Sales Advisor, 10h - Kesätyö
Permanent · KOTKA
H&M
Sales Advisor, 10-20h - Kesätyö
Permanent · PORVOO
Published
May 19, 2020
Reading time
2 minutes
Download
Download the article
Print
Text size

Smiley launches Peace Of Mind capsule with Desert Dreamer

Published
May 19, 2020

Smiley has launched a new capsule collection with LA-based T-shirt brand Desert Dreamer. Called Peace of Mind, it’s part of Mental Health Awareness Week and shows how some business is carrying on as usual even during the pandemic lockdown.


Smiley/Desert Dreamer



The collection is part of a process that “aims to normalise conversations around mental health” with the capsule featuring four styles with designs created to raise awareness.

The styles have a vintage aesthetic and include oversized T-shirts and sweats and a variety of distressed washes. The collection also has uplifting messages including ‘Mental Health Matters’, ‘Peace Of Mind’, ‘Self Love’ and ‘Happy Mind, Happy Life – Take it One Step at a Time.

The company said 10% of the proceeds from the partnership are being donated, the beneficiary being To Write Love On Her Arms. It’s a non-profit group dedicated to “finding hope and help for people struggling with depression, addiction, self-injury and suicide. The campaign also aims to create greater awareness of the charity and to highlight the resources available to those in need”. 

Smiley CEO Nicolas Loufrani said of this: “It’s a really important time for brands like us to do what we can to normalise the topic of mental health and to encourage people of all ages and situations to reach out for help and to help others. We’ve been working on a lot of charity projects in recent times, through our own non-profit Smiley Movement, which provides daily positive news and is helping build bridges between our partners and causes that really matter to us. 

“We are not experts on the subject of mental health, [but] we are doing a huge amount of work to encourage positive mental wellbeing, whether that is educating emotional intelligence in kids through our Smileys, or the positive uplifting message of our original Smiley products.”

Copyright © 2024 FashionNetwork.com All rights reserved.