Zalando's latest private label Zign collection has extra sustainability features

By

Sandra Halliday

Published
Feb 20, 2020

Zalando said Thursday the SS20 own-brand Zign collection is its most sustainable yet with the offer building on a commitment to generate 20% of its gross merchandise value (GMV) via more sustainable products by 2023.

 
From now, all new products under the label either contain 50% more sustainable materials, or at least 20% recycled content. And all the items in the new collection are manufactured in the top 50% of its supply base when it comes to social performance. 
 
“We also require these factories to submit environmental data to the Higg Index to help track and improve areas such as greenhouse gas emissions, water use and waste,” it said.

The firm’s wider Do.More strategy is "fully dedicated to sustainability”, offering customers “a broader sustainable assortment to choose from” with the addition of “clearer signposting with an improved tagging system known as the sustainability flag”.
 
Sara Diez, VP Category Women at Zalando, said it’s exciting to “launch Zign’s first ever collection that is fully committed to sustainability and with this extend our more sustainable assortment by over 800 new pieces”.
 
The firm’s sustainability criteria include third-party certifications and best practices, and cover social, environmental and animal welfare standards.