Ice-Watch and BMW sign a deal
today Mar 8, 2013
Beligan brand Ice-Watch has signed a deal with BMW motor sports. This is not the first time that watch-maker has teamed up with the sporting industry. Ice-Watch ambassadors include French swimmer Florent Manaudou and Beligian cyclist Philippe Gilbert.
The deal has two sides. First is a BMW motor sport inspired collection, due to release in May, which features classic and chic designs. The second is a sponsorship agreement whereby Ice-Watch will be a premium sponsor at the 2013 DTM (Deutsch Tourenwagen Master), which has 10 legs, six in Germany and the others in Russia, UK, Austria and Holland.
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