Adidas Das Days is heading to New York next month for a nine-day stop of its global skateboarding event tour. Das Days New York will offer immersive experiences designed to elevate the skateboarding scene in NY.
TJ Maxx is bringing its women's mentorship program back for a second year, this time offering activations in New York, Los Angeles and Atlanta. Keynote speakers include Debra Messing, Laila Ali and Mattie James.
Patagonia's newest activation for its refurbished clothing and gear program, Worn Wear, offers free repairs of any brand of wetsuit to encourage reduced consumption of new products and reuse of functional goods.
Sephora is celebrating its 20th anniversary with a 2-day immersive beauty event this fall in LA. "Sephoria House of Beauty" will offer digital and physical activations for the retailer's top 50 prestige beauty brands.